Friday 09-03-2010 12:30:09pm
Catalogers spend nearly 40% of their total marketing expenses on printing and postage, according to the 2005 Multichannel Merchant Benchmark Report on Critical Issues & Trends (December 2005 issue). Considering that there's not a whole lot mailers can do about the cost of postage, selecting the right catalog printer is an important decision. But it's not necessarily about finding the printer with the lowest price. Rather, savvy catalogers should be looking for a printing partner that can provide the best quality and services that add value to the relationship.
When choosing a printer, you’re choosing a business partner. And you want to be sure to choose the right one. Lots of printers have the staff and equipment to process your work efficiently and within budget. Many also provide excellent quality and support. A printer that works well for one publisher, however, may or may not be the best choice for another.
So how do you select the best printer to meet your needs, to grow with you, and to help you in times of stress? It’s all in the fit!
click here to read the entire article published by FOLIO—The Magazine for Magazine Management
Paul Dombrowski is the president of Chicago Color Graphics, Inc., where he provides print planning and production services to his customers that are producing magazine ad pages and inserts, collateral print materials, and certain packaging products. Clients include Jolly Rancher, Donruss Sports Cards, Whoppers, “Outside Magazine,” Wards, 3M FloorMinders, Motorola StarTac, Navigation Technologies, Dockers, Nike, Dannon, and the University of Notre Dame. With 15 years of prepress and print manufacturing experience, Paul keeps his eye on the latest manufacturing and workflow trends. Dombrowski graduated from Loyola University of Chicago in 1984 with a Master of Arts Degree in Planning.
click here to read the entire article published by CreativePro.com
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